Sunset dinner on a resort terrace Candlelit gala tables with tropical florals Garden gazebo dinner reception Oceanview terrace event set for dinner Modern lounge setup for an evening event
Corporate Events, DMC Services & Luxury Event Planning

Extraordinary Events. Strategically Designed.

Gold Standard Events Consultancy plans corporate events, galas, retreats, and private celebrations, and advises venues and brands on the sales, marketing, and strategy behind their own events.

Plan Your Event Book a Consultation
Corporate Events & DMC ServicesConferences, retreats, incentives, activations Luxury & Private EventsDinners, celebrations, galas, and more Venue, Sales & Brand ConsultingEvent sales, marketing, and brand strategy
Two Sides of One Firm

We plan the event. We also build the strategy behind it.

Some clients need an event planned and produced. Others need an expert to sharpen how they sell, market, and deliver events of their own. Gold Standard Events Consultancy does both, with 28 years of hospitality and corporate event experience behind every decision.

Gala dinner with red linens and gold place settings
Event Planning

Events planned and produced, start to finish.

For companies, organizations, and private hosts who want an event done right, from a 20-person team outing to a 500-guest gala.

  • Corporate Events & DMC Services
  • Conferences & Incentive Trips
  • Board Retreats & Offsites
  • Galas & Fundraisers
  • Team Building & Holiday Parties
  • Luxury & Private Celebrations
Corporate Events & DMC Luxury & Private Events
Custom scent bar activation designed for a brand at a rooftop reception
Strategy & Consulting

The strategy that fills the room and grows the business.

For venues, restaurants, and brands that want to book more events, sell with confidence, and win corporate clients.

  • Venue & Restaurant Event Sales
  • Sales, Marketing & Brand Strategy
  • Brand Activation Strategy
  • Corporate Pitch & Sales Kits
  • Fractional Revenue Leadership
  • Event Strategy Sessions

Right now: helping a specialty dessert brand design its brand activations and package them to pitch to corporate clients.

Venue Consulting Brand Strategy
How We Work Together

Choose the level of support that fits.

Some clients want us to run the whole event. Others need a strategy, an expert second set of eyes, or a plan their own team can carry out. Big or small, every engagement starts with a conversation, and we match the support to your event, your team, and your budget.

Strategy SessionA focused working session for an event, a pitch, or a plan that needs direction.
Advisory & Planning SupportWe build the plan and guide the key decisions. Your team carries it out.
Full Planning & ProductionWe manage the event from first call to final toast.
Ongoing ConsultingFractional leadership for venues and brands growing their event business.
Tell Us About Your Event Book a Free Consultation

guests. Events we plan, of every size:

  • Team Building & Group Outings
  • Holiday & Office Parties
  • Dinner Parties & Intimate Gatherings
  • Birthdays & Milestone Celebrations
  • Client Appreciation Events
  • Brand Activations & Pop-Ups
  • Board Retreats & Offsites
  • Conferences & Incentive Trips
  • Galas & Fundraisers
  • Destination Celebrations

Your guests will never see the strategy.

They will only feel it.

Why Clients Hire Us

Make Better Decisions Before You Spend a Dollar on Execution.

Before the venue is selected. Before the vendors are hired. Before the budget is spent.

Whether you are hosting a 400-guest celebration, planning a leadership retreat, or building a venue's event business, the decisions made early shape everything that follows.

Most clients already have ideas, vendors, or a team. What they need is an experienced expert who knows how every piece fits together.

That is where Gold Standard Events Consultancy comes in.

We align your goals, guest experience, venue, budget, and vendors into one clear plan, then guide it all the way to the event itself.

The result is an event that feels effortless to your guests, and a process that feels effortless to you.

28+ Years of Industry Experience
$15M+ Revenue Generated
Three Major Markets Served
Fortune 500 Corporate Experience
Hundreds Of Events, Meetings, and Hospitality Programs Supported
Lush floral arrangement in vivid colors
Oceanview tablescape with garden florals
Intimate to 500+Guests
Luxury & Private Events

For Hosts Who Expect the Extraordinary.

Whether you are hosting twenty guests or five hundred, you deserve a planner who has run hotel ballrooms, produced Fortune 500 programs, and knows how to turn a vision into an evening people talk about for years.

We design and manage every detail, from venue and décor to entertainment and the run of show, so you can be fully present with your guests.

  • Milestone Birthdays & Anniversaries
  • Galas & Fundraisers
  • Estate & Private Residence Events
  • Holiday & Dinner Parties
  • Destination Celebrations
  • Board Retreats & Executive Dinners
Plan Your Private Event
Our Approach

From First Call to Final Toast.

Whether it is a 400-guest celebration or a three-day program abroad, every engagement follows the same proven path.

Candlelit tablescape with tropical florals

Discover

We start with a conversation about your goals, guests, budget, and the feeling you want the room to have the moment people walk in.

Oceanview tablescape designed for an executive dinner

Design

A clear concept, layout, and guest experience plan, with a budget that makes sense and nothing left to guesswork.

Lush custom floral arrangement

Curate

Venue, vendors, entertainment, and every detail selected, negotiated, and managed by someone who has sat on every side of the table.

Resort terrace set for a multi-day conference dinner

Deliver

We run the event on site, from first arrival to final toast, so you and your guests can simply enjoy it.

Ready When You Are.

Tell us what you are planning and we will map out the path together.

Start Planning

Every great event looks effortless.

That is the point.

About Gold Standard Events

Twenty-Eight Years. Three Markets. One Unwavering Standard.

Founder of Gold Standard Events Consultancy

Gold Standard Events Consultancy is led by an Event Strategy Consultant, Hospitality Advisor, and Revenue Growth Strategist with nearly three decades of experience spanning corporate events, hospitality sales, venue operations, business development, and organizational growth.

A boutique, founder-led firm. Every engagement is led personally by our founder from first call to final toast, supported by a trusted team of planners, coordinators, and specialists brought in as each event requires. You get senior-level attention and a team that scales to the size of your event.

Our experience is unique because we have worked from every side of the table.

We have advised executives.
Supported corporate meeting planners.
Built event departments from the ground up.
Generated millions in event revenue.
Consulted restaurants and hospitality businesses.
Trained teams and developed systems that continue producing results long after implementation.

Today, Gold Standard Events Consultancy serves as an independent strategic partner for organizations and private clients that need clarity, insight, and experienced guidance before committing significant time, money, and resources.

Connect with Our Founder on LinkedIn

What We Are Not

We are not a cookie-cutter planner.
We are not a commission-driven vendor.
We are not a one-size-fits-all agency.

We are the partner clients call when the details matter.

We Do Not Sell Vendors.
We Do Not Sell Markups.
We Sell Perspective.

Our Philosophy

Unlike traditional destination management companies, Gold Standard Events Consultancy operates independently.

Our recommendations are based on what is best for the client, not what generates commissions or vendor incentives.

Every recommendation is made through the lens of business impact, guest experience, operational excellence, and long-term success.

That independence allows us to provide objective guidance clients can trust.

The Gold Standard

Boardrooms. Ballrooms. Private Estates.
One standard for every room.

See How We Help
What We Do

Six Ways We Deliver

Choose an area to see how we help.

Resort terrace set for a multi-day corporate program

Corporate Events & DMC Services

A boutique destination management partner and strategic advisor for corporate meeting planners, executive teams, and HR leaders, locally, nationally, and internationally.

Ideal For

Corporate meeting planners and organizations that need local market expertise, a trusted extension of their team, and an event strategy tied to real business goals.

Services Include
  • Destination Management (DMC) Services
  • Vendor Sourcing & Vetting
  • Conference & Meeting Strategy
  • Incentive Programs & Trips
  • Executive Retreats & Board Retreats
  • Leadership Offsites
  • Team Building Experiences
  • Brand Activations
  • Guest Experience Design
  • Venue Selection
  • Budget Alignment
  • Attendee Engagement & ROI
Luxury garden dinner with candlelit tables

Luxury Private Event Planning

Full-service planning, design, and production for private celebrations of every size, where every detail matters.

Ideal For

Private hosts, families, executives, and boards planning dinner parties, milestone celebrations, galas, and holiday gatherings who want an elevated, seamless experience.

Services Include
  • Full-Service Planning & Production
  • Event Design & Décor Direction
  • Venue Selection
  • Vendor Sourcing & Curation
  • Guest Experience Design
  • Entertainment Curation
  • Budget Planning & Oversight
  • Timeline & Run of Show
  • On-Site Event Management
  • Holiday & Dinner Parties
Farmhouse restaurant private event entrance

Venue & Hospitality Consulting

Helping restaurants, hotels, resorts, wineries, private clubs, and event venues build stronger event businesses and increase revenue.

Ideal For

Restaurants, hotels, resorts, and venues ready to build or rebuild a high-performing events department and create consistent, sustainable bookings year over year.

Services Include
  • Event Department Development
  • Outsourced Director of Events
  • Revenue Growth Strategy
  • Sales Team Training
  • CRM Implementation
  • Operational Assessments
  • SOP Development
  • Private Dining Programs
  • Event Package Development
  • Client Journey Mapping
Signature grazing display created for Farmhouse

Sales, Marketing & Brand Strategy

Sales kits, marketing, brand strategy, and brand activations that help venues and hospitality brands win clients, fill event spaces, and pitch their value to corporate buyers with confidence.

Ideal For

Venues, restaurants, and food, beverage, and lifestyle brands that need a polished brand, sharper sales tools, and a clear plan to win corporate clients and activations.

Services Include
  • Brand Strategy & Positioning
  • Brand Identity Development
  • Event Sales Kits & Decks
  • Proposals & Pitch Materials
  • Marketing Collateral
  • Event Marketing Planning
  • Audience & Demographic Strategy
  • Social Media Strategy
  • Sales Messaging & Copy
  • Campaign Strategy
  • Brand Activation Strategy
  • Corporate Pitch Strategy
From Our Capabilities Deck
Centerpiece at The Mayfair Hotel

Fractional Revenue & Business Development Leadership

Executive-level sales and business development leadership without the cost of a full-time executive.

Ideal For

Organizations preparing for growth, entering new markets, rebuilding sales teams, or seeking experienced leadership during periods of transition.

Services Include
  • Fractional Director of Sales
  • Business Development Strategy
  • Strategic Partnerships
  • Market Expansion
  • Account Growth
  • Sales Team Mentorship
  • Revenue Planning
  • Client Retention Strategy
  • Leadership Coaching
Brand stage and theater seating set for a live conversation event

Event Rescue & Last-Minute Planning

Senior-level support when an event is close and not coming together, or when you need an experienced planner on short notice.

Ideal For

Corporate teams, nonprofits, and private hosts with an event within 30 days that needs an expert to step in, stabilize the plan, and deliver it.

See Event Rescue Options
Services Include
  • Event Rescue Strategy Session (90 minutes)
  • 48-Hour Planning Rescue
  • Emergency Coordination & Takeover
  • Last-Minute Event Planning
  • Vendor Replacement & Recovery
  • Timeline & Budget Triage
  • Day-Of Event Management
Why Clients Work With Us

Experience From Every Side of the Table

Most consultants understand one side of the business. We understand them all.

We understand what executives need.
We understand what corporate planners are responsible for.
We understand how venues generate revenue.
We understand what hospitality teams need to succeed.

Most importantly, we understand how to align all of those interests into one successful strategy. That perspective creates better experiences, stronger teams, and more profitable outcomes.

Who We Serve

The Clients We Partner With

Corporate Meeting Planners
Executive Leadership Teams
Human Resources Leaders
Executive Assistants
Hotels and Resorts
Restaurants
Private Event Venues
Wineries
Hospitality Brands
Convention Centers
Destination Organizations
Growing Businesses
Boards of Directors
Nonprofit Organizations
DMCs & Agency Partners
Executives & Private Hosts
Selected Engagements

Portfolio

A curated selection of engagements. Each represents a strategic challenge, a business objective, and a measurable outcome.

Corporate Events, Galas & Receptions
Multi-Day Conference Reception
Multi-Day Conference Reception

Advised on venue strategy, guest experience design, and program flow for a premium multi-day corporate incentive program. Strategic framework aligned attendee experience with organizational business objectives.

Gala Dinner
Gala Dinner

Led event sales strategy and revenue development for a luxury hotel grand re-opening. Generated $550,000 in event revenue within six months of launch.

Executive Leadership Retreat
Executive Leadership Retreat

Designed the strategic framework and guest experience for a high-impact leadership retreat that aligned organizational goals with a memorable, purposeful attendee experience.

Annual Corporate Conference
Annual Corporate Conference

Advised on concept, programming, and vendor strategy to transform a traditional sales conference into an immersive, brand-aligned experience. Resulted in the company's highest-rated conference in five years.

Luxury Incentive Program
Luxury Incentive Program

Curated an elevated sensory experience within a multi-day incentive program designed to strengthen executive client relationships and reinforce organizational culture.

Gifting Suite
Gifting Suite

Implemented a comprehensive sales training program, CRM workflow, and KPI framework that enabled a growing event venue to consistently exceed monthly revenue targets.

Brand Activation
Brand Activation

Advised on experiential marketing strategy for a brand activation designed to deepen consumer engagement and drive measurable awareness outcomes within a high-traffic event environment.

Venues, Hotels & Restaurants
Farmhouse LA brand partnership event
Restaurant Brand Partnership

Developed the events department and sales strategy for Farmhouse LA, securing high-profile brand partnerships and building the infrastructure to scale private event revenue.

Mayfair Hotel luxury event
Hotel Luxury Dining Event

Served as Director of Events for The Mayfair Hotel grand re-opening, generating $550,000 in catering and event revenue within six months of launch.

Mayfair Hotel grand re-opening
Hotel Grand Re-Opening

Led event sales strategy and high-impact programming for the grand re-opening of a luxury boutique hotel, establishing the property's event identity and driving early booking momentum.

Restaurant private event
Restaurant Private Event

Designed and executed an elevated private dining experience within a restaurant's event program, transforming the space into a branded, guest-forward environment that drove repeat bookings.

Venue networking event
Venue Networking Event

Consulted on event programming and venue positioning for a hospitality property seeking to attract corporate and professional clients through curated, high-value experiences.

Farmhouse grazing event
Farm-to-Table Event Experience

Curated a signature farm-to-table grazing experience for Farmhouse LA, elevating the restaurant's private event offering and reinforcing its brand as a premier culinary event destination.

Venue banquet dining event
Venue Banquet Consulting

Advised on banquet event strategy, floor design, and guest experience standards for a venue seeking to attract premium seated dinner clients and increase per-event revenue.

The Difference

Why Gold Standard Events Consultancy

Because execution is only as good as the strategy behind it.

We help organizations make informed decisions before investing significant time, energy, and resources.

Our clients hire us when they want:

Objective guidance
Independent recommendations
Revenue focused thinking
Hospitality expertise
Strategic leadership
Operational insight
Executive level perspective
Client Testimonials

What Our Clients Say

"

Jennifer brought a level of strategic thinking to our annual conference that we had never experienced before. She didn't just plan. She elevated everything we thought was possible for our events program. The results spoke for themselves.

Corporate Meeting Planner Fortune 500 Financial Services Company
"

We brought Jennifer in to rebuild our private events department from the ground up. Within months, our bookings doubled. She doesn't just consult. She transforms. Having her expertise in our corner was a game changer for our revenue.

Restaurant Owner & Operator Los Angeles, California
"

Jennifer is the kind of advisor you want in the room before the decisions are made. Her strategic perspective, hospitality expertise, and calm leadership helped us avoid costly mistakes and deliver our best event program in five years.

Executive Director National Membership Organization
Plated salad course with edible flowers, ready to serve
Event Rescue & Last-Minute Planning

Short on time? We step in.

Whether your event is weeks away and falling apart, or you need an experienced planner on short notice, we bring senior-level support to corporate events, galas, conferences, and private celebrations.

  • Event Rescue Strategy Session90 minutes, events within 30 days, $495
  • 48-Hour Planning RescueEvents within one week
  • Emergency Coordination & TakeoverImmediate support
Get Help Now Learn More
Let's Start With a Conversation

Schedule a Complimentary 30-Minute Consultation

Whether your event is a team outing for twenty or a conference for five hundred, you work with senior-level expertise from the very first call.

Every engagement begins with a discovery conversation designed to understand your goals, challenges, and opportunities.

Whether you are planning a luxury private event, a board retreat, or a corporate program, growing an event department, improving hospitality operations, or strengthening revenue performance, the first step is a conversation.

Schedule My Call Send an Inquiry
Get In Touch

Start the Conversation

Every engagement begins with a discovery conversation. Use the form to share a bit about your event or organization, and we will be in touch within one business day.

jennifer@gseventsco.com gseventsco.com Connect on LinkedIn Serving Clients Nationally & Internationally