Gold Standard Events Consulting

Independent Strategic Advisory for Events, Hospitality, and Revenue Growth

Make Better Decisions Before You Spend a Dollar on Execution.

Gold Standard Events Consulting helps corporations, hospitality organizations, venues, and leadership teams create smarter event strategies, stronger guest experiences, and more profitable event programs.

Before the venue is selected. Before the vendors are hired. Before the budget is spent.

We help you get the strategy right first.

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Elegant formal dinner event
Why Organizations Hire Us

Most companies already have a meeting planner.

Most companies already have a meeting planner. Many have an HR team. Some have an agency or destination management company.

What they often lack is an experienced strategic advisor who can help leadership make confident decisions before execution begins.

That is where Gold Standard Events Consulting comes in.

We serve as an independent advisor helping organizations align business goals, event strategy, guest experience, venue selection, budget priorities, and revenue opportunities before planning begins.

The result is better decisions, stronger outcomes, and fewer costly mistakes.

28+ Years of Industry Experience
$10M+ Revenue Generated
Three Major Markets Served
Fortune 500 Corporate Experience
Hundreds Of Events, Meetings, and Hospitality Programs Supported
About Jennifer Jones

Twenty-Eight Years. Three Markets. One Unwavering Standard.

Jennifer Jones, Event Strategy Consultant

Jennifer Jones is an Event Strategy Consultant, Hospitality Advisor, and Revenue Growth Strategist with nearly three decades of experience spanning corporate events, hospitality sales, venue operations, business development, and organizational growth.

Her experience is unique because she has worked from every side of the table.

She has advised executives.
Supported corporate meeting planners.
Built event departments from the ground up.
Generated millions in event revenue.
Consulted restaurants and hospitality businesses.
Trained teams and developed systems that continue producing results long after implementation.

Today, Jennifer works as an independent strategic advisor for organizations that need clarity, insight, and experienced guidance before committing significant time, money, and resources.

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Jennifer Is Not

She is not an event coordinator.
She is not a traditional planner.
She is not a commission driven vendor.

She is the strategic partner organizations call when the stakes are high and the decisions matter.

We Do Not Sell Vendors.
We Do Not Sell Markups.
We Sell Perspective.

Personal Philosophy

Unlike traditional destination management companies, Gold Standard Events Consulting operates independently.

Our recommendations are based on what is best for the client, not what generates commissions or vendor incentives.

Every recommendation is made through the lens of business impact, guest experience, operational excellence, and long-term success.

That independence allows us to provide objective guidance clients can trust.

What We Do

Four Areas of Strategic Expertise

Every organization faces different challenges. Our work falls into four primary areas.

01

Event Strategy Advisory

For corporations, executive teams, HR leaders, executive assistants, and meeting professionals who want experienced strategic guidance before planning begins.

Services Include
  • Executive Retreat Strategy
  • Leadership Offsite Design
  • Conference Strategy
  • Incentive Program Development
  • Guest Experience Design
  • Venue Selection Guidance
  • Budget Alignment
  • Event Concept Development
  • Program Evaluation
  • Vendor Strategy
  • Independent DMC Advisory
Ideal For

Corporate teams, HR leaders, executive assistants, and meeting planners investing in conferences, retreats, incentive programs, and large-scale events who need a seasoned advisor — with deep roots in catering operations, event production, and building events departments from the ground up — to ensure every decision drives measurable results.

02

Hospitality Growth Consulting

Helping restaurants, hotels, resorts, wineries, private clubs, and event venues build stronger event businesses and increase revenue.

Services Include
  • Event Department Development
  • Revenue Growth Strategy
  • Sales Team Training
  • CRM Implementation
  • Operational Assessments
  • SOP Development
  • Private Dining Programs
  • Event Package Development
  • Client Journey Mapping
  • Marketing Strategy
Ideal For

Restaurants, hotels, resorts, and event venues ready to build — or rebuild — a high-performing events department, grow private dining and catering revenue, and develop the operational systems that create consistent, sustainable bookings year over year.

03

Fractional Revenue & Business Development Leadership

Executive level sales and business development support without the cost of a full-time executive.

Services Include
  • Fractional Director of Sales
  • Business Development Strategy
  • Strategic Partnerships
  • Market Expansion
  • Account Growth
  • Sales Team Mentorship
  • Revenue Planning
  • Client Retention Strategy
  • Leadership Coaching
Ideal For

Organizations preparing for growth, entering new markets, rebuilding sales teams, or seeking experienced leadership during periods of transition.

04

Sales & Marketing Strategy

Compelling sales tools and marketing strategies that help organizations win clients, fill event spaces, and communicate their value with confidence.

Services Include
  • Event Sales Decks & Presentations
  • Proposals & Pitch Materials
  • Brand Strategy & Positioning
  • Marketing Collateral Development
  • Event Marketing Planning
  • Audience & Demographic Strategy
  • Social Media Strategy
  • Sales Messaging & Copy
  • Campaign Strategy
Ideal For

Venues, restaurants, and hospitality organizations that need polished sales tools and a clear marketing strategy to attract the right clients and grow event revenue.

Why Clients Work With Jennifer

Experience From Every Side of the Table

Most consultants understand one side of the business. Jennifer understands them all.

She understands what executives need.
She understands what corporate planners are responsible for.
She understands how venues generate revenue.
She understands what hospitality teams need to succeed.

Most importantly, she understands how to align all of those interests into one successful strategy. That perspective creates better experiences, stronger teams, and more profitable outcomes.

Who We Serve

The Organizations We Partner With

Corporate Meeting Planners
Executive Leadership Teams
Human Resources Leaders
Executive Assistants
Hotels and Resorts
Restaurants
Private Event Venues
Wineries
Hospitality Brands
Convention Centers
Destination Organizations
Growing Businesses
Portfolio

Selected Engagements

A curated selection of engagements. Each represents a strategic challenge, a business objective, and a measurable outcome.

Corporate Events, Galas & Receptions
Multi-Day Conference Reception
Multi-Day Conference Reception

Advised on venue strategy, guest experience design, and program flow for a premium multi-day corporate incentive program. Strategic framework aligned attendee experience with organizational business objectives.

Gala Dinner
Gala Dinner

Led event sales strategy and revenue development for a luxury hotel grand re-opening. Generated $550,000 in event revenue within six months of launch.

Executive Leadership Retreat
Executive Leadership Retreat

Designed the strategic framework and guest experience for a high-impact leadership retreat that aligned organizational goals with a memorable, purposeful attendee experience.

Annual Corporate Conference
Annual Corporate Conference

Advised on concept, programming, and vendor strategy to transform a traditional sales conference into an immersive, brand-aligned experience. Resulted in the company's highest-rated conference in five years.

Luxury Incentive Program
Luxury Incentive Program

Curated an elevated sensory experience within a multi-day incentive program designed to strengthen executive client relationships and reinforce organizational culture.

Gifting Suite
Gifting Suite

Implemented a comprehensive sales training program, CRM workflow, and KPI framework that enabled a growing event venue to consistently exceed monthly revenue targets.

Brand Activation
Brand Activation

Advised on experiential marketing strategy for a brand activation designed to deepen consumer engagement and drive measurable awareness outcomes within a high-traffic event environment.

Venues, Hotels & Restaurants
Farmhouse LA brand partnership event
Restaurant Brand Partnership

Developed the events department and sales strategy for Farmhouse LA, securing high-profile brand partnerships and building the infrastructure to scale private event revenue.

Mayfair Hotel luxury event
Hotel Luxury Dining Event

Served as Director of Events for The Mayfair Hotel grand re-opening, generating $550,000 in catering and event revenue within six months of launch.

Mayfair Hotel grand re-opening
Hotel Grand Re-Opening

Led event sales strategy and high-impact programming for the grand re-opening of a luxury boutique hotel, establishing the property's event identity and driving early booking momentum.

Restaurant private event
Restaurant Private Event

Designed and executed an elevated private dining experience within a restaurant's event program, transforming the space into a branded, guest-forward environment that drove repeat bookings.

Venue networking event
Venue Networking Event

Consulted on event programming and venue positioning for a hospitality property seeking to attract corporate and professional clients through curated, high-value experiences.

Farmhouse grazing event
Farm-to-Table Event Experience

Curated a signature farm-to-table grazing experience for Farmhouse LA, elevating the restaurant's private event offering and reinforcing its brand as a premier culinary event destination.

Venue banquet dining event
Venue Banquet Consulting

Advised on banquet event strategy, floor design, and guest experience standards for a venue seeking to attract premium seated dinner clients and increase per-event revenue.

The Difference

Why Gold Standard Events Consulting

Because execution is only as good as the strategy behind it.

We help organizations make informed decisions before investing significant time, energy, and resources.

Our clients hire us when they want:

Objective guidance
Independent recommendations
Revenue focused thinking
Hospitality expertise
Strategic leadership
Operational insight
Executive level perspective
Client Testimonials

What Our Clients Say

"

Jennifer brought a level of strategic thinking to our annual conference that we had never experienced before. She didn't just plan — she elevated everything we thought was possible for our events program. The results spoke for themselves.

Corporate Meeting Planner Fortune 500 Financial Services Company
"

We brought Jennifer in to rebuild our private events department from the ground up. Within months, our bookings doubled. She doesn't just consult — she transforms. Having her expertise in our corner was a game changer for our revenue.

Restaurant Owner & Operator Los Angeles, California
"

Jennifer is the kind of advisor you want in the room before the decisions are made. Her strategic perspective, hospitality expertise, and calm leadership helped us avoid costly mistakes and deliver our best event program in five years.

Executive Director National Membership Organization
Let's Start With a Conversation

Schedule a Complimentary 30-Minute Strategy Call

Gold Standard Events Consulting intentionally works with a limited number of organizations each year.

Every engagement begins with a discovery conversation designed to understand your goals, challenges, and opportunities.

Whether you are planning a leadership retreat, growing an event department, improving hospitality operations, or strengthening revenue performance, the first step is a conversation.

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Get In Touch

Start the Conversation

Every engagement begins with a discovery conversation. Use the form to share a bit about your organization and goals, and Jennifer will be in touch within one business day.

jennifer@gseventsco.com gseventsco.com Los Angeles, CA  ·  Serving Clients Nationally